Bacon Bargain

Promotional campaign around ButcherBox’s offer for new members to receive 2 free packs of bacon in every box for a year. I collaborated with designers and the growth marketing team to create copy assets around health & wellness, seasonality, and direct response messaging for paid advertisements, member emails, podcast ads, TV ads, and web content. I wrote multiple versions of copy for each theme to conduct marketing tests that I analyzed the success of in Klaviyo in hopes of learning more about the types of copy ButcherBox customers preferred and the company’s consumer personas. This was my first big solo project as a copywriter and I’m excited to share the final pieces.