Free BBQ Brought to You

Resub offer of free ribs & wings in the first box of returning members. Per the request of the growth marketing team, much of my original copy focused on direct response messaging to highlight the details of the deal first. I got right to the point because who wouldn’t want free BBQ favorites delivered to their doorstep? While also capitalizing on grilling season and prioritizing convenience messaging, I wrote emails, web, paid social, and affiliate copy to inspire former members to resume their ButcherBox subscription.